In case of an election night Doomsday, preppers are running up sales of emergency survival food.
While sales for “long term food” typically see an increase around natural disasters and elections, “this is more intense than what we saw in 2012,” said Keith Bansemer, VP of marketing for My Patriot Supply, a manufacturer and seller of survival food. During the previous election his company saw sales double. This time it’s triple.
“We have everyone we can on the phones,” he said. “We are overwhelmed.”
What’s feeding this new urgency? Survivalist consumers says they’re preparing for post-election unrest that could involve everything from massive riots, to power grid outages, to the total collapse of the financial system where a can of food becomes currency.
And it’s not just guys digging a hole on their farm and filling it with MRE’s who are driving sales, companies say, but schoolteachers, moms, and successful financial planners. Nor is it limited to just rural areas.
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